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Mobile App Users Consume Majority of Digital Media

Mobile App Users Consume Majority of Digital Media

Posted on August 21, 2014 by Chief Marketer Staff

Sarah Perez (techcrunch.com)

mobileapps175 U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore yesterday. That means mobile apps, including the No. 1 most popular app, Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Find out what you need to know.

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