Marriott’s New Advertising and Branding Campaign Aims Younger

Posted on by Chief Marketer Staff

advertising and branding campaignJane L. Levere (New York Times)

Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand. In addition to television, digital, print and mobile advertisements, the campaign includes a new Web site, logo and a shortened name for the brand, now called Marriott Hotels. However, not everyone is impressed. Read on.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!