With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms. People see, hear, and touch more marketing messages than ever before. To stay top of mind with your audience, it is important to be where they are at all times and embrace these new avenues of communication.
Many companies have created Twitter, Facebook, and LinkedIn profiles as another way to connect with customers and prospects. Social media provide customers one more way to interact with you and provide prospects a noninvasive way to learn more about your company.