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Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that same principle to their campaigns. Which begs the question: sho

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Aug. 06 2014




Is Location a Vital Data Point in Mobile Targeting?

Should location really be at the center of your mobile targeting and media delivery strategy?

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Apr. 29 2014




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Apr. 09 2014




Unilever Mobile Ad Compensates People in Asia with Free Airtime

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Feb. 22 2014




Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

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Feb. 16 2014




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Jan. 23 2014




Facebook Tests Ads on Mobile Apps

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Oct. 02 2013




What Apple’s iBeacon Means for Local Commerce and Retailers

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

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