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4 Tips for Improving Your Mobile Data Strategy

By Ashley Eckel According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile m

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mobile consumer privacy

Article

Apr. 09 2014




Unilever Mobile Ad Compensates People in Asia with Free Airtime

Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.

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Mobile apps

Article

Feb. 22 2014




Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

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mobile-355

Article

Feb. 16 2014




4 Tips for Improving Your Mobile Data Strategy 1

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

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Facebook mobile ads

Article

Jan. 23 2014




Facebook Tests Ads on Mobile Apps

A small number of advertisers have been allowed to use Facebook’s infrastructure to place ads on other mobile apps.

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mobile-phones_595

Article

Nov. 21 2013




Get the Biggest Bang From Your Native Advertising Buck

Are brands really maximizing their investments in native advertising? Here’s 4 best practices.

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iPhone 5s iOS7

Article

Oct. 02 2013




What Apple’s iBeacon Means for Local Commerce and Retailers

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

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mobile app marketing

Article

Jun. 27 2013




7 Dos and Don’ts of Mobile App Marketing: Infographic 1

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

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mobile595

Article

May. 09 2013




Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

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apps-595

Article

Apr. 04 2013




U.S. Consumers Spend 80% of Their Mobile Time on Apps

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

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Sep. 12 2012




Website Usability Testing Boosts Profitability 31

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

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