Mobile Advertising Discovers America

Posted on by Chief Marketer Staff

Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.

Recent developments in the U.S. indicate that significant growth is under way related to mobile marketing. This expansion is illustrated by consumer research and seemingly routine announcements concerning launches of new mobile advertising services.

About 15.6% of consumers with mobile devices searched locally for products and services online during the last six months, up from 9.8% during 2007, according to the latest figures released by The Kelsey Group and its research partner Constat. Some 14.3% of consumers with such devices searched outside their local area for products in the last six months, compared to 6.4% in 2007.

The increase in online consumer search activity corresponds with the rapid consumer adoption of

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