Millennials and their Love for Loyalty Programs

Posted on by Chief Marketer Staff

(eMarketer)

loyalty marketingThis new report found that Millennials are a key segment for brand loyalty programs, with 68% willing to drop one brand for another for more program rewards. Here’s what you need to know.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.