Meyer Becomes Official Snowplow

Posted on by Chief Marketer Staff

Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season.

As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore Ravens, Minnesota Vikings, and the Preferred Snowplow of the Pittsburgh Steelers. It will also present the Offensive Lineman of the Year award for each of those clubs.

Meyer will receive radio inventory, promotional rights and an Internet presence with the clubs. Several prominent offensive lineman will be official spokesmen for Meyer. Spokesmen include retired players such as Pittsburgh’s Tunch Illkin and Craig Wolfley, as well as current stars Matt Birk, Trey Teague, Mike Flynn and Jeff Faine.

Additionally, Meyer will execute a dealer promotion that will reward trips to Hawaii in February 2005. The Meyer Plow Your Way to Hawaii sweepstakes will allow fans to vote for their favorite offensive lineman at participating Meyer dealers. Each team will also provide a link on the team’s Web site to encourage fan participation.

Cenergy Sports & Entertainment, East Aurora, NY, handles.

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