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Under Armour Signs First Non-Athlete for Women’s Line

Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line. The

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Article

Oct. 17 2014




Mobile Viewers Feel Haptic Technology

You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

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Article

Oct. 09 2014




Creating a Video Marketing Plan

Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

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ebags

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Oct. 06 2014




Videos Boost Engagement and Conversion for eBags

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

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Article

Sep. 22 2014




Driving Engagement with Video Cloud Solutions

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

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video content marketing

Article

Sep. 15 2014




Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

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pieter-levels

Article

Aug. 28 2014




You Think You’re Busy? Check Out This Guy

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.

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under armour

Article

Jul. 31 2014




Under Armour Signs First Non-Athlete for Women’s Line 3

Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women’s line, pivoting from its traditional advertising using professional athletes.

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Article

Jul. 29 2014




The Benefits of DAM Video 2

Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.

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Gen Y

Article

Jun. 24 2014




Honda Markets its Fit to Gen Y

Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

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ROI.595

Article

Jun. 24 2014




ROI Better for Video than Text

Get the update on how video marketing can hit the bullseye and ROI way better than text.

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