Maybelline Tests Wild Print Cover Promotions

Posted on by Stuart Elliott (NYT.com)

WomansDayCoverPromoMaybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads.  Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open the May 2014 issue of Marie Claire)

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