MARTECH | TECHNOLOGY

Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.

The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.

bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.

CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.