The Ups and Downs of Twitter’s Promoted Stickers
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.
In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.
One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.
SEO is a key consideration when purchasing a new content management system. Here's some key questions you should ask before investing.
Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.
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