MARTECH | TECHNOLOGY

Think the road to a B2B sale is straight and narrow? Think again.

After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.

Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.

A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?

Kind Snacks Facebook tool helps us be more amenable to making friends outside of our own social bubbles to connect with people beyond our everyday network.

U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.

A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.

A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe.

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.