MARTECH | TECHNOLOGY

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Catch up on the most widely read articles from July.

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.

During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.

When President Trump told France's First Lady that she was in "good shape" Reebok jumped in with a tweet.

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.