MARTECH | TECHNOLOGY

4 Predictions for Martech in 2018

|  by Sam Melnick

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

5 Tips for Striking a Balance in Ecommerce

|  by Yancy Oshita

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

4 Ways to Get Ready for the AI Revolution

|  by Ranjita Ghosh

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Five Tips on Getting More Value from Martech

|  by Tracy Currie

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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