MARTECH | TECHNOLOGY

4 Predictions for Martech in 2018

|  by Sam Melnick

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

5 Tips for Striking a Balance in Ecommerce

|  by Yancy Oshita

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

4 Ways to Get Ready for the AI Revolution

|  by Ranjita Ghosh

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200