MARTECH | ROI-METRICS

Hearst, Experian Team Up To Model And Score Commitment

|  by Beth Negus Viveiros

When a marketer delivers goods in advance of payment, as in a "bill me" situation, there is a greater possibility of a lack of commitment on the prospect's part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard. For Hearst Magazines,…

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200