Nine Tips for Building Better Marketing Dashboards
In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”
In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.
Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.
The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.
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We ask several top marketers….what matters most in professional (and personal) ROI?
Only 16% of people will try an app more than twice before deleting it, according to Compuware.
Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.
Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.
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