MARTECH | ROI-METRICS

Think Beyond Click-Based Metrics

|  by Suneet Bhatt

Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.

Nine Tips for Building Better Marketing Dashboards

|  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

mobile content marketing

4 Ways to Embrace Mobile Marketing Tech

|  by Kevin Rice

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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