Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.
MARTECH | ROI-METRICS
Content Strategies for Better SEO
SEO results can be improved by up to 10 times with a strong content marketing strategy.
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.
October’s B2B and Martech Top 10 Stories
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
Fighting Fraud in Programmatic Advertising—Four Tips
Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?
Stop Acting Like a Helicopter Parent and Improve Your CX
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
Beyond Stereotypes: Reaching the Next Generation With Data and Context
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
Google Analytics: You’re Probably Doing It Wrong
Here are the five steps to creating a successful Google Analytics implementation.
8 SEO Must-Dos for Marketing Success
SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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