Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.
Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.
To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.
Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.
Karan Bajaj, a brand director at Kraft Foods, took a year off to go on a spiritual and creative sabbatical.
More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them.
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