MARTECH | NEED-TO-KNOW-NEWS

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them.

Want to know which marketing executives are making the most money? Forbes put the list together and it’s impressive.

For the first time, the 2016 PRO Awards will honor one agency that shows charitable chops.

The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.