MARTECH | CMO-CORNER

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. Here's 50 tips.

The digital skills required by European and U.S. executives are changing fast.

Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.