MARTECH | CMO-CORNER

Publicis' investments in startups is starting to pay off.

As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success.

As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.

In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.

Many companies are adding to their bench of marketing talent, particularly within the digital space. Here's the outlook for the rest of the year.

Earning engagement in today's noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Companies turn to video-based learning as an alternative to in-person management trainings. However, in the world of limited time and short attention spans, video has some serious drawbacks.

One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.