MARTECH | CMO-CORNER

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.

For brands, Pay Your Selfie lets them monetize selfies in an everyday way

It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.