MARTECH | AGENCIES

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17 Threats to the Agency Model

|  by Patty Odell

The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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