Marriott’s New Advertising and Branding Campaign Aims Younger

Posted on by Chief Marketer Staff

advertising and branding campaignJane L. Levere (New York Times)

Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand. In addition to television, digital, print and mobile advertisements, the campaign includes a new Web site, logo and a shortened name for the brand, now called Marriott Hotels. However, not everyone is impressed. Read on.


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