8:30 AM | WELCOME!
8:40 – 9:20 AM | PANEL: 15 BRANDS GETTING IT RIGHT—RIGHT NOW
Experts discuss which programs are resonating, which aren’t—and why
Tamara Bohorquez, VP of Planning, FCB Chicago
Gina Glantz, Founder, Gender Avenger
Katie Martell, Marketing Strategist and Top 10 Marketing Writer on LinkedIn
Amie Stanley, Owner, E29 Marketing
9:25 – 9:45 AM | WHAT WOMEN WANT—REALLY
Fresh insights and data on what’s driving women to buy and love brands today.
Speaker: Andrea Van Dam, CEO, Women’s Marketing Inc.
9:45 – 10:00 AM | COFFEE & NETWORKING BREAK
10:00 – 10:20 AM | WALKING THE TALK
The litmus test you can apply to your campaigns and your organization to determine if you are really delivering value—or just pandering to the “moment”
Speaker: Katie Martell, Marketing Strategist and Top 10 Marketing Writer on LinkedIn
10:25 – 11:00 AM | INDUSTRY CASE STUDY: JCPENNEY
From the initial idea to the ultimate execution, JCPenney deconstructs its new “Style And Value For All” campaign and discusses why inclusion—across ethnicity, gender and body diversity—is at the heart of it’s marketing programs.
Speaker: Marci Grebstein, CMO, JCPenney
11:05 – 11:35 AM | INDUSTRY CASE STUDY: BELVEDERE VODKA
Go inside Belvedere’s #FemtheFuture campaign to find out how it leveraged a partnership with Janelle Monáe to fuel content and live experiences that advance awareness, inclusion and opportunities for women and those who identify as women.
Anu Rao, Global Director of Communications, Belvedere Vodka
Marie Kelly, VP, Account Director at Jack Morton
11:40 AM – 12:00 PM | HOW TO CREATE A COMPANY CULTURE THAT SUPPORTS WOMEN
Authenticity and transparency are more important to women than ever. See how companies like Microsoft, P&G, and Eli Lilly are aligning their company culture to their brand values to support women. Learn why authenticity is your most valuable brand asset today and how to stay on message and build an authentic brand from the inside out.
Kristi Faulkner, President, Womenkind
Johanna Zeilstra, CEO, Gender Fair
12:00 – 12:45 PM | PANEL: PUTTING INTENTIONS INTO ACTION
Industry leaders share ideas and actionable steps you can take right away that transform best intentions into meaningful change.
Bruce Henderson, Global Chief Creative Officer, Jack Morton Worldwide
Donnalyn Smith, President, North America, Momentum Worldwide
Lauren Elliott, SVP Director of Strategy, Badger & Winters
Clark Fisher, VP Group Creative Director, Badger & Winters
12:45 – 1:15 PM | COFFEE & NETWORKING BREAK
1:15 – 3:45 PM | THE 28TH ANNUAL PRO AWARDS LUNCHEON
Recognizing best-in-class marketing campaigns—from experiential and multicultural to entertainment and local—join us as we celebrate the best of the best campaigns from the past year.