Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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Point-of-Purchase: Tips and Tricks for Connecting at Retail

In this issue, you’ll learn:

  • Cinnabon’s Sampling Success in Bakeries
  • Reaching Latina Consumers
  • Listen to Shopper Rhythms
  • Macy’s Expands ‘Go Red’ Heart Association Promotions