Marketing Automation Can Lead to Increased Revenue

Posted on by Chief Marketer Staff

A new study from RazorSocial shows that 25% of companies that have adopted marketing automation solutions reported a boost in revenue between 30 and 49 percent.

Nearly 150 companies using marketing automation solutions participated in the study, which showedmarketing-automation-revenue-returns that one-third of respondents reported between a five to 10 percent boost in revenue. More than 10 percent saw a 50-74 percent increase, and almost 20 percent experienced greater than a 75 percent increase in revenue. That’s big business.

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