Marketing Leaders Weigh in on 12 Key Attributes for Digital Marketing
We all know how fast the marketing landscape is changing, but perhaps no place faster than the office—and responsibilities—of the CMO.
Digital, data, video, social and technology all pose both challenges and enormous potential for the CMO. In this article from CMO.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.
These leaders discuss the importance of having “amazing teams,” predicting long-term value and spotting opportunities to innovate. Read on …
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