Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
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