Marketers’ Top Tech Picks

The number of technology solutions available to marketers today is mind boggling. Figuring out which ones to invest in for your brand is a daunting task, to say the least.
 
Chief Marketer recently conducted an informal online poll, to find out which marketing tech solutions our readers loved and craved.
 
The top vote getter in every category was customer experience optimization platform Optimizely. The solution facilitates A/B testing and personalization across web and mobile, indicating that the tried and true mantra of test, test—and then test again is alive and well in the digital age

 
Two other brands also placed in the top five for every poll category, Citrix and Hubspot, and Marketo ranked in the top five for four of the categories, indicating a continued need by marketers to automate and personalize interactions with customers.
 

 
1. Optimizely   1. Optimizely
2. Citrix   2. Marketo
3. Marketo   3. Citrix
4. Hubspot   4. Hubspot
5. Act-On   5. Pardot
     
 
1. Optimizely   1. Optimizely
2. Marketo   2. Marketo
3. Salesforce   3. Saleforce
4. Citrix   4. Citrix
5. Hubspot   5. Hubspot
     
   
1. Optimizely    
2. Hubspot    
3. Google Analytics    
4. Citrix    
5. Pardot    
What Do You Want?

The range of martech tools that Chief Marketer readers desire but don’t currently have access to aren’t surprising—from SEO, mobile, personalization and data visualization to social listening, data management and video.

Here’s the top 15 desired solutions, aside from those mentioned in our other rankings above:

• AppBoy • IBM • SharpSpring
• Brightedge • Kapost • Talbleau
• ClickTale • Monetate • Tealium
• DOMO • Radian6 (Salesforce) • Trackmaven
• Eloqua (Oracle) • Reachforce • Vidyard
     

Key Takeaways From Our Rave About Your Fave Poll?

  • No surprise—there are A LOT of martech tools to pick from—Chief Marketer readers named 78 different martech tools in our poll—16 of which weren’t even on the Scott Brinker’s Marketing Technology Landscape.
  • Testing is clearly the most valuable tool in every marketer’s martech arsenal.
  • Marketing automation solutions, marketing analytics, customer data platforms and content management systems ranked highest with Chief Marketer readers as current tools or most desired; with SEO, social and video coming in close behind.

For the latest on marketing technology trends and tips, click here to download recent Chief Marketer special reports on video tech, data optimization, social media, multichannel lead nurturing and more.