Battle Over Ousted Market Basket President

Posted on by Beth Negus Viveiros

TEWKSBURY, MA – JULY 25: Employees and customers hold a rally in support of Arthur T. Demoulas and Market Basket. (Photo by Suzanne Kreiter/The Boston Globe via Getty Images)

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.