Big Sky Tournament

Posted on by Beth Negus Viveiros

of a NCAA Big Sky Conference college championship basketball game in Missoula, Mont., on Saturday, March 16, 2013.(APPhoto/ Michael Albans)

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.