Mail Stream: August 24

Posted on by Chief Marketer Staff

Video Collectables Now Collectables Direct
British film and television retailer Video Collectables has begun mailing under its new name, Collectables Direct. The cover of the Fall 2009 catalog features actors from the award-winning BBC series, Criminal Justice. Just below, an array of products including a clock and an umbrella show some of the merchandise available within the catalog beyond TV and film media. Just inside, a note explains that the company decided to update its name due to a new assortment of products including books, apparel, jewelry and gifts. New products include a Hobby Chest ($169.98), a Magnifying Glass Necklace ($89.98), and Botanical Paperweights ($49.98). DVD sets include Agatha Christie

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