Macy’s New Line, and Spokesperson, Targets Hispanics

Posted on by Chief Marketer Staff

Elizabeth A. Harris (NYT)

Macy's and Thalia SophiMacy’s is launching a new line of clothing and accessories with the Mexican pop star Thalía Sodi that caters to Hispanics. This author discusses the heightened importance retailers like Macy’s, Kmart, Target and others place on attracting the country’s fastest growing Hispanic population.

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