Loose Cannon: My Adventures as an Identity Thief

Posted on by Chief Marketer Staff

If it surprises readers that privacy concerns are as much an issue for business to business marketers as they are for consumer firms, it will astound them to discover that identity theft is an even greater peril. To illustrate this, I recently spent a week carousing around the country under the name Microsoft Corp.

Gaining the initial information necessary to assume the software giant

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