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Loose Cannon: Banner Days for Irrelevant Ads

Loose Cannon: Banner Days for Irrelevant Ads

Posted on August 11, 2008 by Chief Marketer Staff

Last Friday, Yahoo Inc. announced it would allow consumers to opt out of having ads triggered off their personal information put in front of them. These ads were served up on a variety of branded Yahoo sites, such as Yahoo Sports or Yahoo Finance.

The company may as well have offered to have Yahoo users opt out of being attacked by woolly mammoths. Such an offer would have an equal amount of relevancy, if personal experience is any judge.

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