Loews Cineplex Presents Jingle Contest

Posted on by Chief Marketer Staff

As part of their centennial celebration, taking place throughout the year, Loews Cineplex Entertainment is searching for the Ultimate Film Fan.

As part of the search, the program will feature a national sweeps, local market events and a jingle contest complete with celebrity judges and sponsor partners International Film Channel and Konami Digital Entertainment of America. Moviegoers can enter the sweeps at enjoytheshow.com/ultimatefilmfan.

Five grand-prize winners and a guest will win a trip to New York City to participate in the Ultimate Film Fan finals on November 6. The trip includes airfare, hotel and spending money. Winners will also win a Loews’ annual pass, good for a year of free movies for them and a companion and a Sony PlayStation 2 with software from Konami. The grand-prize winner will be crowned the Ultimate Film Fan of 2004 this November and receive a lifetime of free movies at any Loews Cineplex for them and a companion, 100 free DVDs of their choice and the possibility to record the Loews jingle in their own voice.

Over 100 prizes will be awarded to runners up including Loews Cineplex movie tickets, $100 pre-paid MasterCards and Entertainment Weekly annual subscriptions.

Local and national media, in-theater collateral and an in-theater trailer support.

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