LivingSocial Partners With Custora to Improve Customer Acquisition and Retention

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LivingSocial logoLivingSocial has an agreement in place with Custora, a “predictive marketing analytics platform that helps retailers identify their most valuable customers and keep them coming back.” The daily-deals company will use Custora’s platform to help it improve its predictions of customer behavior and shopping activity. The two companies have laid out two initiatives:

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