Live from NCDM: AIM Council Provides Guide to Search Engine Listing Practices

Posted on by Chief Marketer Staff

The Association for Interactive Marketing (AIM), a subsidiary of the Direct Marketing Association, has released a series of technical guidelines for marketers seeking to take advantage of search engines to draw attention to their Web pages. The document is a companion piece to “Search Marketing Demystified: A Marketer’s Ultimate How-to Handbook for Prime Positions and Conversion,” which was published last year.

The new guidelines include tips on:

*Designing Web sites to enhance positioning on search engines such as cutting down the use of frames.

*Increasing the odds that Web pages aren’t missed by search engine “spiders,” or automated functions that bring pages to search engine’s attention.

*Correcting flaws that would damp a site’s chances to be appropriately listed within search engines.

*Avoiding practices that are viewed as search-engine “spam,” such as hiding a series of popular

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