A Little Bot Makes Big Splash for Next “Star Wars”
In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film opening in December.
The BB-8 droid has already become a darling of the social universe as it can be viewed rolling around the floor at the touch of a smartphone.
There will be hundreds of toys related to the film and news of BB-8 was leaked early giving “Star Wars” fans a previews of characters likely to appear in the film.
You’ll get an update here and can watch an ad for BB-8.
