Listline e-Newsletter 07/05/07

Posted on by Chief Marketer Staff

* Champion America/Clement Communications/Seton Identification
* United Spinal Association
* American Express
* Hispanic Business Owners
* Driveway Predictors Auto and Bike Enthusiasts
* Eastwood Co. Catalog Blow-in
* People in the News
* American Institute of Architects
* Toronto Region’s Top Employers

LISTS UNDER NEW MANAGEMENT

Champion America/Clement Communications/Seton Identification
Brady Corp. has consolidated all its managed list properties at MeritDirect. Files moving to MeritDirect include the Champion America Sign and Safety (12,544 names) and Seton Identification Products (458,759 names) and four separate lists from Clement Communications, with counts ranging from 3,218 to 55,443. Direct Media Inc. formerly managed the Champion and Seton files. The Clement lists were managed in house. Brady’s Emedco catalog list and several Personnel Concepts lists have been managed by MeritDirect for some time.
Selections (depending on file): SIC code, business address, job function/title, max per company/sit, number of employees, department, gender, hotlines, province, postal code, state/SCF/ZIP
Sample usage (Champion file): Uline, National Seminars, Wine Country Gift Baskets, Aramark; (Seton file): Nextel/Sprint, Office Depot, SkillPath Seminars, Masune First Aid and Safety, Baudville
Price: $115/M to $125/M
Contact: MeritDirect, Chris Blohm at 914-368-1031 or [email protected]

United Spinal Association
Direct Media Inc. has been chosen to manage the United Spinal Association’s list of donors. Some 734,054 donors from last 24 months and 394,823 last-12-month donors are named. The average direct mail contribution was $8. Millard-Mokrynski Group (Mokrynskidirect) formerly managed this file.
Selections: Change of address dollar, gender, state/SCF/ZIP
Sample usage: Alzheimer’s Association, Covenant House, Easter Seals, Memorial Sloan-Kettering Cancer Center, Salesian Missions, Salvation Army
Price: $75/M (last-12-month donors)
Contact: Direct Media Inc., Lisa Begley (203-532-3856; [email protected])

NEW LISTS

American Express
The largest of three new master files recently launched by American Express Publishing Corp. identifies 681,471 consumers reportedly interested in health and fitness. This file includes magazine subscribers and book buyers, in addition to demographic and lifestyle data enhancements from the Equifax database. The other master files identify families with children and individuals interested in personal finance and investments.
Selections: Hotlines, lifestyle, age, gender, state/SCF/ZIP
Price: $90/M
Contact: Millard-Mokrynski Group, Bryon Taylor (603-924-9262; [email protected])

Hispanic Business Owners
Postal and e-mail addresses are available on this list of English-speaking Hispanics who own businesses. The total universe is 784,028. This data is sourced via Web site registrations and Internet surveys.
Selections: Age, gender, household income, lifestyle, marital status, monthly hotline, number of children, state/SCF/ZIP
Price: $115/M (postal file); $125/M (e-mail file)
Contact: eTargetMedia.com Inc. Evelyn Ghitis (954-480-8470; [email protected]

Driveway Predictors Auto and Bike Enthusiasts
Some 210,265 owners of cars and motorcycles are identified on this file. It features records gathered in 2007 from multiple public sources, which have been overlaid with lifestyle data and other information derived from statistical models. It includes data collected from Web site co-registration, vehicle warranties, service center records, auto associations and other membership records. Two-thirds of those listed are men.
Selections: Auto make/year, auto/bike only, gender
Price: $95/M (postal file); $150/M (e-mail file)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]

NEWLY MANAGED INSERT MEDIA

Eastwood Co. Catalog Blow-in
Choice Media is the new manager of Eastwood Co.’s catalog blow-in program. This tools, supplies and equipment cataloger mails 200,000 copies per month. Inserts must be between 3-/2 by 3-1/2 inches to 6 by 6 inches weighing no more than .10 ounce. The former manager was the AM/Direct Division, Millard Group Inc
Sample usage: Collectibles, Little Giant Ladder, Bose, MBI, Heartland America
Price: $35/M
Contact: Choice Media, Diane Caruso (603-672-3338; [email protected])

IN THE NEWS

People in the News
David Escalante Jr. has been appointed president and chief operating officer SK&A Information Services Inc. Manus Gallagher has been named vice president of sales.

SPECIALS!

American Institute of Architects
A $10/M discount off the base price of the American Institute of Architects list is being offered for retest orders received before Sept. 1. More than 67,000 members are on file. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])

Toronto Region’s Top Employers
This file is available this summer for $25/M off the base price. The count is 18,655. Contact Cornerstone Group of Companies, Lynda Robinson (416-932-9555, ext. 117; [email protected])

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