Listline e-Newsletter 06/06/05
* Avrick Direct List Portfolio
* Protecting Your Assets Online
* Information Products Co. Business Address
* Culture for Kids
* Advance Magazine Group Bridal Database
* Alterna Holistic Healthy Gardening
* Travelnet
* If You Build It They Will Come
LISTS UNDER NEW MANAGEMENT
Avrick Direct List Portfolio
Avrick Direct Inc. recently moved 10 managed list properties to ClientLogic Specialists Marketing Services. The largest files are the new mover Movin’ and Spendin’ Master File and the general merchandise purchasers list Always Shopping Mail Order Buyers, with 21 million and 17 records from the last 12 months, respectively. Next largest are the Hampton House and TeleProducts mail order buyers lists, with 8.1 million and 7 million last-12-month records. The appointment also includes the Apollo Hispanic New Credit Card Issues, 1.7 million names; Baby Time Prenatal and New Births, 1.8 million names; Bone Builder Supplement, 517,400 names; Cartilage Regeneration, 412,800 names; and the Movin’ and Spendin’ Hispanic New Members, 2.8 million names; each from the last 12 months. Lastly, the Marathon Power Bar for Women file lists 300,000 buyers from the last 6 months. County Marketing Ltd. previously managed five of these files. The other prior list managers are Aggressive List Management Inc., 21st Century Marketing Inc., Acton Direct, George-Mann Associates and Bulls Eye Marketing Inc.
Selections: Recency, age, credit card, ethnicity, income, marital status, presence of children, dwelling type, homeowner, home value, credit card, gender, telephone numbers, product, state/SCF/ZIP (depending on list)
Sample usage: Bridgetree, Kaiser Permanente, Reader’s Digest, One Step Ahead, J.C. Penney, Leukemia and Lymphoma Society, Lincoln Mutual Life Insurance, Seventh Avenue, Sun Chlorela USA Corp., Harbor Press, Heartland America (depending on list)
Sample tests: Nature’s City, Swanson Health Products, Disabled American Veterans, Oreck, AARP, Gold Medal Products, Cystic Fibrosis Foundation, Staples, Vitamin Shoppe, Terry Precision Cycling, American Heart Association, Quality Portraits, Columbia House, Get Organized, National Foundation for Cancer (depending on list)
Price: $80/M to $100/M
Contact: ClientLogic Specialists Marketing Services, Lana Cardinale at 201-865-5800, ext. 2607 or [email protected]
Protecting Your Assets Online
Catamount Group has been appointed as a nonexclusive manager of a list of Internet privacy protection software subscribers and inquirers. Some 7 million records are available on the Protecting Your Assets Online list. The Internet is source of this list.
Selections: Hotlines, age, gender, telephone numbers, sign-ups only, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Kate McCall at 203-778-4110, ext. 13 or [email protected]
NEW LISTS
Information Products Co. Business Address
Small office and home office purchasers of personalized address labels are listed on the Information Products Co. Buyers at Business Address file. A total of 115,248 buyers from the last seven months are named. An average customer is 51 with a $75,000 income. The unit of sale is $6.50. The sources are FSIs and package inserts.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Response Media Products Inc., Kara Quander at 770-936-6248 or [email protected]
Culture for Kids
Educational cataloger Master Communications Inc. has released Culture for Kids, a list of children’s educational products purchasers. There are 6,000 buyers and inquirers available from the last 12 months, in addition to 7,500 from the last 24 months. Products sold include bilingual books, videos and audiocassettes in more than 30 languages. The unit of sale is $250.
Selections: State/SCF/ZIP
Price: $110/M (last-12-month buyers/inquirers)
Contact: Fasano and Associates, Laurence J. Shoobs at 818-728-9030, ext. 104 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]
Advance Magazine Group Bridal Database
Active subscribers to Bride’s, Modern Bride and Elegant Bride magazines have been assembled to launch the Advance Magazine Group Bridal Database. This file containing 141,352 subscribers has been overlaid with demographic and lifestyle data from InfoBase, along with ethnic and religious data from E-Tech. This file is not available for sweepstakes, survey, contest or telemarketing offers.
Selections: Hotlines, age, ethnic, gender, home value, home value, income, lifestyle, new movers, new-to-file, paid, presence of children, religion, renewals, source, title, political party, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Val Lithgow at 603-924-9262, ext. 2391 or [email protected]
Alterna Holistic Healthy Gardening
Records from health food stores, online grocery suppliers, specialty food and garden supplies and other self-reported data have been assembled to create the Alterna Holistic Healthy Gardening file. More than 755,000 individuals with a $52,500 average income are available.
Selections: Monthly hotline, backyard habitats, bufferfly/organic gardening, organic food/plant products, natural/organic cookbook buyers, break the pest chemical dependency, magazine subscribers, mail order buyers, composters, age range, credit card buyers, ethnicity, income, lifestyle, mail order buyers, monthly hotline, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]
Travelnet
Consumers who researched, planned or purchased vacations online are identified on the Travelnet list. Between 126,000 to 137,000 records are available from February, March and April. Telephone numbers are available
Selections: Gender, SCF
Price: $90/M (postal records); $200/M (telemarketing file)
Contact: Net60 LLC, Chaim Lazar at 201-833-9003 or [email protected]
NEW COMPILED LISTS
If You Build It They Will Come
A list of construction and design industry professionals was recently assembled with data from directories, trade publications and public records. This universe of 589,582 records is known as the If You Build It They Will Come list. Some of the larger segments identify engineers, general contractors or remodelers Three-quarters of these records provide business addresses and 18% of these individuals are self-employed.
Selections: Hotlines, company size, gender, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or [email protected] and Susanna Murphy at 800-850-1711 or [email protected]
