Listline e-Newsletter 04/20/07
* Noza Donor Files
* Online Newspaper Business Buyers
* HumanEvents.com E-mail
* Fashion Divas
* CBHI Bind-in and Wrap Card
* Experian Buys Web Data Firm Hitwise
* Introducing Bernie Ryan at Direct Effect Media Services Inc.
* People in the News
* Classified
NEW LISTS
Noza Donor Files
Noza Inc. has introduced 10 lists of donors to charitable organizations. The Noza High Gift Donor master file offers 1 million names; all other files offer more than 2.2 million. Noza identifies contributors to thousands of nonprofit organizations, including donors to animal, arts, education, children’s services, environmental, health, humanitarian and religious group. Noza sources data from public Internet sources.
Selections: Age, income, presence of children, $10/$50-plus donors, category, religion, ethnicity, state/SCF/ZIP
Price: $85/M
Contact: Lake Group Media Inc., Bruce Demaree (914-925-2439; [email protected]
Online Newspaper Business Buyers
More than 10.5 million e-mail addresses have been assembled for this list. These individuals purchased online subscription services from 18 local newspapers. Subscribers include large and small business owners, management, human resources, accounting and engineering executives.
Selections: Hotlines
Price: $175/M
Contact: ABC Direct Marketing Services Inc., Joyce I. Landry (212-327-3315; [email protected]
HumanEvents.com E-mail
Eagle Publishing Inc. has a list of 220,000 subscribers to the politically conservative news site HumanEvents.com. These individuals also subscribe to such e-mail newsletters as Winning the Future, Evans-Novak Political Report and Human Events Weekly Wrap-Up. Subscriptions go for $75 annually.
Selections: Hotlines
Price: $175/M
Contact: VentureDirect Worldwide, Steve Kazin (212-655-5110; [email protected]
Fashion Divas
This file features 764,709 apparel buyers from the last three months. The unit of sale was $70. These names come from two direct mail sources. Additional enhancement data has been overlaid.
Selections: Hotlines, gender, age, income, presence of children, ethnicity, presence/type of credit/retail card, state/SCF/ZIP
Price: $85/M (last-3-month buyers)
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected]
NEW INSERT MEDIA
CBHI Bind-in and Wrap Card
The Children’s Better Health Institute has introduced a bind-in and Wrap card insert media program. Roughly 402,000 copies of various children’s publications are mailed bimonthly. Inserts must be between 4 by 6 inches and 7-5/8 by 10-1/8 inches. Inquiries for inserts heavier than one-quarter ounce will be considered.
Price: $35/M
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; [email protected]
IN THE NEWS
Experian Buys Web Data Firm Hitwise
The Web marketing services agency Hitwise has agreed to be purchased by credit reporting and consumer data firm Experian Group Ltd. for $240 million in cash, the two companies announced yesterday.
New York-based Hitwise accumulates and analyzes Internet usage data and uses that analysis to target the interactive marketing efforts of its 1200 clients, which include Google, eBay, MTV, Ikea, Ask.com and Quantas.
Hitwise gathers data from more than 900,000 Web sites in more than 160 industries. Such data excludes personally identifiable information and is aggregated into socio-demographic marketing segments.
It collects data on keyword searches, Web page views and other information for about 25 million consumers through agreements with Internet service providers. Information sourced from ISPs is overlaid additional demographic, lifestyle and behavioral data.
Companies can use the data to benchmark their Web performance against competitors and the industry standard in market share, time on site per visitor, and visitor profiles. Advertisers can use the data to optimize online search marketing and ad delivery.
Experian gathers and offers consumer behavior and preference data. The company’s Marketing Solutions division includes Experian Marketing Services, e-mail agency CheetahMail, and Simmons Market Research.
The Hitwise acquisition “continues the process of re-positioning Experian’s existing Marketing Solutions business, taking us where our clients are going as they switch more of their advertising spend online,” Experian CEO Don Robert said in a Web conference announcing the purchase. “It brings us new, unique data and brings us analytical services which complement our existing activities.”
MEET THE BROKER
Introducing Bernie Ryan at Direct Effect Media Services Inc.
This week, Meet the Broker features Bernie Ryan, a specialist in e-mail list brokerage for direct marketers of high tech products and services. To learn how a recent deal he brokered turned out, click here (directmag.com/meet_the_broker/ryan).
People in the News
Danielle Jones has been promoted from senior account executive to corporate trainer at MKTG Services. Jones’ responsibilities will include working with new list management and brokerage employees, and teaching employees from other divisions about the list industry. She has been with MKTG since 2003.
CLASSIFIEDS
Classified
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
