Listline e-Newsletter 01/12/06
* Cookie
* Government Health IT Magazine
* Unicom Seminars Database International
* Mountain Living
* Restoration of Morals and Values Action Fund
* American Homeowners New Movers Welcome Kit
* Infomerical Buyers Acknowledgment Program
* People in the News
NEW LISTS
Cookie
Conde Nast Publications has introduced the subscription list for Cookie, a new parenting magazine. Most of these 60,749 subscribers are women. Those listed have a median age of 38 and median household income of $94,000.
Selections: Hotlines, business/individual name, direct-to-publisher, paid, renewals, source, Nielsen county, state/SCF/ZIP
Price: $105/M
Contact: Millard Group, Valerie Lithgow at 603-924-9262, ext. 2391 or [email protected]
Government Health IT Magazine
FCW Media Group has released postal and e-mail lists from Government Health IT Magazine. The larger postal file contains 31,925 subscribers. A total of 20,849 e-mail addresses are available. The source is Web site registration.
Selections: Number of employees, job function/title, branch of federal government, health IT primary role/products, budget, business/industry, sales volume, recency, state/SCF/ZIP
Price: $185/M (postal); $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Unicom Seminars Database International
Unicom Seminars Ltd. now offers a list of its seminar attendees and prospects. A total of 17,252 names are listed on Unicom’s United Kingdom Master File. Some 3,153 names from elsewhere in the world are available. Additional segments are offered for information technology seminars as well as other attendees and buyers. The unit of sale ranged from $1,000 to $5,000. Direct mail is the source of these database segments.
Selections: Recency, gender, country
Price: $300/M (U.K. Master File)
Contact: Direct Media Inc., Heather Short at 203-532-3809 or [email protected]
Mountain Living
Network Communications Inc. has released the Mountain Living magazine list. Some 15,000 subscribers are available. This lifestyle title focuses on the Rocky Mountain West.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Statlistics, Brian Manning at 203-778-8700, ext. 139 or [email protected]
Restoration of Morals and Values Action Fund
Religious and politically conservative donors are named on the Restoration of Morals and Values Action Fund list. Some 82,729 donors contributed an average of $26. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: Yankee List Marketing, Chip Hetzel at 301-274-2988 (contact by phone only)
NEW INSERT MEDIA
American Homeowners New Movers Welcome Kit
The American Homeowners Association has launched a ride-along program that targets new movers who are mailed welcome kits. The estimated annual circulation is 5 million. Pieces typically reach new homeowners 10 to 21 days after they move in. Kits include a free trail AHA membership and other information. Inserts can be as large as 5-1/2 by 8-1/2 inches. Inquires for inserts heavier than .10 ounce will be considered.
Price: $65/M
Contact: Choice Media, Diane Caruso at 603-672-3338 or [email protected]
Infomerical Buyers Acknowledgment Program
Health book buyers will be targeted by the Infomerical Buyers Acknowledgement Program. An estimated 750,000 packages will be shipped this year. The unit of sale is $40 for these infomercial-generated orders. Up to two inserts per package will be accepted. Inserts must be 3 by 5-1/2 inches to 3-1/2 by 7 inches, weighing up to .25. No z-folds will be accepted.
Price: $65/M
Contact: Contact Bottom Line Lists, Amy Altmann at 203-973-6222 or [email protected]
IN THE NEWS
People in the News
Mokrynskidirect has promoted two executives. Tony Troiano has become a senior sales executive in the list management division. Patricia Hamel has been promoted to account executive in the insert media brokerage division.
