Letters to the Editor

Re: Loose Cannon: Perish The Thought, Direct Newsline, Monday, Feb. 4, 2008

I agree with your comments about the copy … my guess is that it was most likely a test piece. We both know that the consumer will be the judge through response. It would be interesting to see how this mailing pulled.

Phil Labadie
Labadie Communications, Inc.
Bellevue, Nebraska

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Re meat on “clearance sale”: Hope Omaha Steaks doesn’t take your ribbing too hard. But I can’t believe you missed a chance to skewer another meaty marketing mis-speak: fresh frozen.

Has any purveyor of foodstuffs ever admitted their good were stale frozen? I rest my (freezer) case.

Lauretta Harris
Write Communications Inc.
Scarasdale, NY

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Great article about Omaha Steaks, as you injected humor into it.

Mike Cousineau
Co-CEO
Paradysz Matera
Minneapolis

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I can just hear the chief butcher at Omaha Steaks, okaying the half-price meat clearance ad. He’d sound like many other marketing executives okaying a $50,000 ad budget: “Go ahead and give it a try. Sounds crazy but it might do us some good. What the heck, all we can lose is the price of the ad.”

I wish you had expanded on your passing theme that the clearance ad gave new meaning to “aged beef” as a gourmet food description. That’s a real knee-slapper and VERY funny!

Fred Morath
Fred Morath Direct Marketing
Natick, MA

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Come now, Richard. Aging meat is a delicacy to many, if not to you. Perhaps Omaha simply needs to fine tune the targeted list. I realize you live in New York City, but certainly you have those that would be interested in “dated” meat.

Often I will look out my office windows here in Highland and see some of the potential target audience flying in slowly descending circles looking at some aged meat product. Seems to me I recall seeing some prospects emerging from below the streets in NYC.

Let’s not get too hung up on the politically correct Homo sapiens audience requirement. After all, we are all God’s creatures.

Not that I have an opinion.

Mark Amtower
Highland MD
www.EpiphanyBook.com

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You say ick: Here in the Heartland we say ‘Ish!’… followed by ‘Ooftah’ if in the Mini-apple… More items one should never purchase from a discounter: Love Potion Number 9, Pepto-Bismol or its other cousin, Pepto-Dismal, a daily horoscope or “Dentistry for Dummies” . . .

But more laughing out loud…you’ve been keeping Thalia up late with your ministrations…

Sunny Heyer
Market Segment Manager
AMA Insurance Agency, Inc.
Chicago