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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
Five Things B2B Marketers Can Do to Succeed Without Cookies
A Programmatic Approach to B2B Advertising in 5 Steps
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
When AI-Generated Customization Goes From Personalized to Creepy
Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
INFOGRAPHIC: Industry Pulse Survey on Privacy and Data
Key Considerations For Data Privacy Compliance Amid New U.S. Laws
Launching a Retail Media Network: Five Key Steps to Consider
Webinar: How Successful Brands Deliver Personalized Experiences
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
Three Ways to Tackle Customer Data Hygiene to Boost ROI
The Digital Twin of the Customer (DToC) Approach to Data Collection
Click here to view the 2023 winners!