Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Database Marketing > LEAD GENERATION

Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afo

Read and Discuss

man-ball-challenges

Article

Oct. 16 2014




Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

More...

 
2

Article

Oct. 16 2014




Using Marketing Automation Intelligently

With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

More...

 
Hasbro

Article

Oct. 16 2014




4 Tips for Selling to CMOs

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

More...

 
ON24-webinar

Article

Oct. 13 2014




Successful Webinars Start With an Optimized Registration Page

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

More...

 
1

Article

Oct. 10 2014




4 Ways to Survive Today’s Data-Driven Marketing World 1

Hey CMO! You’re under qualified! Get a math degree.

More...

 
enterprise data

Article

Oct. 08 2014




Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

More...

 
technology595

Article

Sep. 30 2014




5 Steps for Assessing Marketing Technology Business Value

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.

More...

 
gamestop-store

Article

Sep. 29 2014




Sorting Out the Chaos of Marketing Tech Change

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

More...

 
1

Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

More...

 
Crumpled question marks heap

Article

Sep. 19 2014




What is the Value of a Lead? 1

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

More...