Kohl’s Premieres Radio Disney Apparel for Girls

Posted on by Chief Marketer Staff

Radio Disney apparel is hitting the shelves of Kohl’s Department Stores just in time for back-to-school.

A Kohl’s shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the opportunity to win a Kohl’s shopping spree with Radio Disney artist, JoJo. The promo will be featured in Kohl’s circular and Radio Disney will provide additional promotional support through a comprehensive advertising and marketing program, which includes a six-month on-air campaign on the station and an interactive presence on RadioDisney.com.

The music-inspired clothing line with chic, unique designs and stylish cuts, is designed for seven-to-16 year old girls. Premiering with the tagline, My Music My Look My Way, the new tween lifestyle apparel line features a mix of black and indigo denim, novelty tops and separates with accents such as satin ties, rhinestones and lace trims.

Special holiday and spring styles of the new line are already planned to roll out throughout the year.

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