JetBlue Wants People to Check in for Good

Posted on by Patty Odell

Through Nov. 9, JetBlue kiosks are popping up in surprise locations in New York and Los Angeles for people to #CheckinforGood to win a trip to volunteer with some of the airline’s non-profit partners.

The trips, part of JetBlue for Good Month, focus on the three pillars of JetBlue’s “For Good” platform: youth and education, community and the environment.

JetBlue Check in for Good

To enter the contest, people fill out a short questionnaire about what “good” they would like to accomplish or go online to enter. Based on the responses, entrants will be matched to one of the three pillars and placed on “standby” for an opportunity to win a seat on one of the trips that will take place between Nov. 27 and Dec. 8 to one of three locations:

1. Seven branches of the Houston Public Library remain closed after damage from Hurricane Harvey. This volunteer destination plays on JetBlue’s Soar with Reading literacy program, designed to inspire and encourage kids’ imaginations to take flight through reading. Volunteers will help operate “pop-up” libraries and host reading events.

2. Volunteers on this trip will offer help to the Sandals Foundation’s local Caribbean community efforts in Jamaica. They will help paint, renovate and restore The Eltham Community Centre in the Ocho Rios region used by both young and old in the community.

3. The third trip is led by marine ecologist Dr. Craig Dahlgren of the Atlantis Blue Project Foundation, an organization developing innovative ways to protect Bahamian waters and wildlife. Volunteers will participate in an ongoing coral nursery project on Paradise Island and assist with harvesting and out-planting coral, in addition to activities at the dolphin sanctuary

The first 2,000 entrants who #CheckInForGood get donation codes to donate to a charity of their choice at globalgiving.org/jetblue.

“We created JetBlue For Good Month to celebrate all the ways we give back year-round—and this year we’re thrilled to bring our customers on board too,” says Icema Gibbs, director corporate social responsibility, JetBlue.

Related article:

Virgin Atlantic Rallies Seattle With Free Flight Contest

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200