J.C. Penney: We’ve Got Marketing But What Will We Sell?

Posted on by Chief Marketer Staff

Walter Loeb (Forbes)

j.c. penneyJ.C. Penney has hired a new Chief Marketing officer, just in time to wrap up the Back to School season and prepare for the Holidays.  Debra Berman joins the senior executive ranks of J.C.Penney as senior vice president and Chief Marketing Officer. She has lots of plans ...

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